When Touchdown Alabama approached me, their previous designer quit working on their project the weekend before it was due to print.
Brief: The company wanted a complete redesign for the magazine that could act as a template design for future magazines. The issues needed to be able to compete with other magazines in their category in stores.
Outcome: Throughout that weekend, I redesigned the entire magazine layout, developed new paragraph styles guidelines, edited images, and prepped the files for the printer. The finalized product was more refined, and the company experienced a 75% increase in sales following the redesign.