High-end photographer Sydney Foster of Sydney A. Foster Photography is a relaxed personality with a mix of classic and trendy style. When developing a brandmark for her non-profit, Unusual Suspects, I knew I wanted to appeal to that sense of casual dopeness.
Brief: Sydney wanted something fresh, conscious, and creative, which would appeal to millennials, art lovers, and social-conscious patrons alike.
Outcome: Her mark combines the classic look of blackletter calligraphy with a modern twist. The style has given Unusual Suspects a more polished, custom appearance that looks damn good in different mediums and on all platforms.