American Civil Liberties Union 2018 Election Billboards Campaign


For the 2018 Jefferson County district attorney race, the American Civil Liberties Union of Alabama created a public awareness campaign to help bring visibility to the Jefferson County DA race and the ACLU Campaign for Smart Justice.

Brief: Together with the Director of Communication at the ACLU of Alabama, we worked on message and art testing using Facebook ads and analytics to track the performance of different messaging. From these tests, I created a series of billboard graphics—traditional and digital—which ran from October 2018 to the election.

Outcome: Through the billboard campaign and the graphics shared on social media, we believe we were significantly able to drive the narrative around the importance of demanding more from our legislators. The push for the public to before more involved and expect more positive responses on Smart Justice initiatives seemed to assist the candidate that responded more openmindedly to these initiatives.


American Civil Liberties Union of Alabama

Project Type

Campaign Design


Alysheia, Sole designer and strategy support

Rebecca Seung-Bickley, Communication strategy and copy development


Billboard design
Infographic design
Facebook ad design
Content creation

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Alysheia Shaw-Dansby is proficient in brand development and design, copy writing and editing, lettering and illustration, and layout design.

Additionally, I’m familiar with customizing websites and emails when needed.


All copyrights belong to Alysheia Shaw-Dansby. 2023