American Civil Liberties Union 2022 Election Billboard Campaign

In September 2022, I collaborated with Fahrenheit Creative Group on the ACLU of Alabama’s 2022 Election billboard campaign. On this project, I lead their team of designers on art direction and set project expectations for the cooperation, such as outlining timelines, roles, commitments, deliverables, and file-sharing expectations.

Additionally, I revised the billboard copy to match our affiliate’s tone of voice by modifying word selections to fit the organization’s issue areas and priorities and unifying the language and sentence structure used on the billboard variations.

Outcome: Per our collaboration expectations, I designed the first seven billboard variations for the primary digital billboards, and Fahrenheit’s designers completed the remaining resizing of the billboards to match the dimensions of other billboard formats according to my artistic direction. In addition, my initial designs set the expectations for consistent color schemes, text layout, and how images and gradients are used together for heightened text visibility.